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Update Dallas | A central hub for market and real estate news affecting the Dallas region.

A central hub for market and real estate news affecting the Dallas region.



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Ask Your Realtor These Questions Before You Sign On!

August 9th, 2013 | by The Update
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If you’re a checklist kind of person – and you’re thinking of buying or selling a home – this special blog post from marketing guru Jerry Rossi will make you happy.

This is an excerpt from a guest post Rossi wrote from the Keeping Current Matters blog. To read the full post, click here.

1. How is your real estate business capitalized? (Translated: Is your company financially sound?)

2. How many names are in your contact management system and how often are they contacted? (How much do you network? It should be a lot.)

3. What percentage of your business is listing… sales? (Does the agent specialize in representing buyers or sellers?)

4. What is your percentage of list to sell price? (Quick sales aren’t always the best – you want someone who’s in it to win it at the best price.)

5. What is your and the area’s average days on the market?

6. What is your percentage of listings taken to sold and closed?

7. What percentage of your listings do you sell yourself?

8. What percentage of your listings expire and why?

9. What is the current market “absorption rate” for my property? (That’s a way to look at the competition your home has for buyers in the same price range.)

10. What’s your “compelling point of difference” and how will that convince me to do business with you and your company? (Because you could go somewhere else …)

11. When will I see a strategic marketing plan for selling my property?

12. What is the highest price we can expect and what will we need to do to our property to achieve it?

Jerry Rossi is an “edutainer,” author, humorist and lifestyle motivator of ROSSI Speaks Inc. He provides fun-filled interactive workshops that motivate and educate individuals, companies, corporations and associations internationally. He can be contacted at Speak2Me@RossiSpeaks.com. For more information, visit his website at RossiSpeaks.com.

Click here to read more news about real estate and the economy in Dallas-Fort Worth.

Briggs Freeman Sotheby’s International Realty is Dallas’ luxury real estate leader, with more than 190 agents in five offices located throughout Dallas-Fort Worth and access to the global Sotheby’s network, including more than 11,000 agents in 600 offices worldwide. CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty. For more information on escapes and second homesranch and land, and luxury homes in the Dallas-Fort Worth region and beyond, go to briggsfreeman.com.

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