Ask the Experts: Choosing an Agent
Posted September 25th, 2012 | by The Update
Q: Any tips on how to choose the best real estate agent to sell my property?
A: Begin by looking for someone who has listings in the neighborhoods you like, read online bio pages, and take note of credentials. Then make an appointment to see if personalities click. Buyers and sellers should be open to interviewing more than one agent.
Also seek referrals from trustworthy contacts. Speak with previous buyers and sellers who have found a reliable agent with exemplary integrity, clear communication skills and a diligent work ethic.
Attentiveness and technological proficiency are also especially valuable traits. Clients should expect frequent calls, texts or emails with informative updates and helpful advice.
Be sure an agent has the experience to know the market well enough to price the home properly so that its sales price will be maximized. The agent should also have experience in negotiating transactions in order to be sure to get the deal done.
A qualified professional should offer excellent negotiation skills and a solid marketing strategy, which are both vital for success in today’s market. While each of these attributes is important on its own, it is the powerful combination that drives positive results. Therefore, inquire not only about the person’s sales record, but also about what marketing tools he or she will use on your behalf.
For more information see briggsfreeman.com/Ask-The-Experts. This week’s experts include Joan Eleazer, Becky Frey, Michelle Wood and Trey Bounds from Briggs Freeman Sotheby’s International Realty.
how to choose the best real estate agent
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